Content can attract customers, help to build your brand and attract leads. Here I focus on a content marketing idea that has worked wonders for industry giants like Google, Coca Cola, IBM etc. Businesses that are dependent on digital presence are always under huge pressure to create content that leads to sales. Today, lot of companies are consistently creating and investing time to creatively use social media and online presence to realize their business goals. The way we do business has changed due to ‘online world’ whose integral part is content.
Learn how customer success stories or customer testimonials can boost your internet marketing, content marketing efforts.
Customer Success Stories: Problem to Solution
We read customer success stories online. But, what is a customer success story all about? As the name suggests the customer discusses what challenge he faced and how your particular product or service provided the solution that conquered challenge benefiting the customer or organization.
Success stories are like case studies about the customer’s positive experience as he used your product or service. Why do we need to share customer success stories online? Because, prospective customers read product reviews and posts on social networks before they make a purchase decision.
Collecting the Customer Success Stories
So how are you going to gather these customer success stories online? Read what customers are writing about their experience with your product or service. Follow the #hashtags customers use as they discuss your product. See how they relate to your product and what innovative things they do with your product or service. Focus on their language and always adopt same language in your content.
Now connect to these customers. Take their permission and invite them to fill in a questionnaire or participate in a case study. When they agree, do not forget to reach back to them once your customer success story is out. It is certainly a good gesture and you should always thank them for providing their insights.
How Does Your Business Benefit From These Customer Success Stories?
Customer success stories are endorsements from customers confirming that they find your product/service valuable. These stories influence prospective customer’s buying decision, build awareness; establish brand loyalty and pull sales. Success stories or Customer Testimonials builds strong relationship with customers and it gives valuable information about you to the prospective customers. ‘Think With Google’ Case Studies by Google showcase customer success stories in a great manner. The way they engage the audience and the clarity of content; everything adds value.
You might get tempted to share as many customer success stories as you can but, remember only quality and authentic case studies can help you build trust relationship with customers.
Is Customer Success Stories a part of your content marketing plan? Have you shared Customer Testimonials with your reader? Do let us know how your content marketing effort worked out for you.